Rehrig International, one of the largest manufacturers of plastic shopping carts in the world, wanted to offer a national retailer a new design. The new cart had to maintain rigid performance and safety standards while facilitating the store's desire to enhance their identity as an upscale mass marketer.
							While maintaining the structural characteristics of tubular steel, we eliminated the pedestrian, geometric look of standard carts by incorporating graceful arcs into the design. Based on our research into the way consumers shop and the variety of merchandise they purchase at said stores, we added useful features such as hand holds on the front of the cart and a tray for holding small items like cosmetics. To promote the store brand, we prominently featured their logo in strategic positions on the cart.
							Rehrig's new shopping cart provides the major retailer with a contemporary and distinctive image for what was a mundane and pedestrian tool. The cart's unique appearance will help the retailer extend the return it gets from its brand identity.