It takes a special kind of ingenuity to redesign a product that has been around a long time. Often, design flaws are overlooked because such products are used so routinely. Lufkin hired Forma to eliminate the bulky awkwardness of their flagship product and to breathe new life into a tired brand.
							To accommodate the user's strongest gripping position, we moved the lock button. This single innovation has been copied by competitors worldwide. We developed a way to make the tape measure smaller so that it fits better in the hand as well as in the pocket. We redesigned the blade graphics so that it's faster and easier to accurately read the tape . And, with a contemporary look, the product really stands out on store shelves.
							Lufkin proudly measures their success: "The new design of our tape measure met with overwhelming success."